"How does this action feed the next? How does this project make the next project easier?"
These are questions posed by James Clear in his newsletter this week. I choose to highlight them because they pair well with the experiences I've had this week in my work.
Currently, I am involved in multiple creative personal projects. Most of them are geared towards marketing my work as a Creative Director and Consultant for Digital Entrepreneurs, but they all require me to step up my game in many different verticals.
I began the week with the goal of releasing a small landing page to attract potential customers by offering them a freebie in exchange for their email.
Inspired by my recent evolution with Make Stuff That Matters, I wanted to ensure that the design reflected the philosophy and values behind what I'm doing.
Unexpectedly though, this intention quickly took me down a path of curiosity. "If this is the new me, it better be a kickass new me," I thought as I went down the rabbit hole of designing interactive 3D models and planning captivating animations that tied together the story I'm trying to tell my customers.
As I've learned in my many years of working in the tech industry, "Scope Creep" is a real thing. You start with a simple goal in mind and, slowly, almost without noticing it, new features and ideas begin to distort what was once a short list of requirements into a full-blown roadmap spanning a timeline of several months. The original goal? Not one iota closer to being achieved.
Being a big believer in Iterative Processes, I had to take a step back and reassess my priorities. Yes, my creative goals and hunger for experimentation are valid and exciting, but I want to approach them without the pressure of having to deliver results. On the other hand, I want to ensure that I reach potential clients with the resources I've already created for them and keep the momentum of what I'm doing with Make Stuff That Matters. Am I able to find a middle ground between both aspects?
To answer this shortly: Yes.
Introducing The Personal Brand Workbook, a free Notion template that will help you gain clarity as you go through the process of creating a brand from scratch or improving your messaging and alignment for a brand you already have.
This template guides you with a series of questions, exploring your personal story and how this reflects in your business, as well as the story of your clients and how your work makes a difference for them.
These insights are foundational for the creation of a business that aligns with your values. It helps you gain the confidence that is so needed while you put yourself out there and provides you with a solid base from which to move forward.
If you – like me – tend to overthink, overcomplicate, or find yourself regularly stuck in endless loop patterns, this resource is for you.
Take the next step in your journey and sign up to receive this free Notion template.
Download The Personal Brand Workbook.
Personally, having this information has helped me deal with this and many more issues that appear while working or in my daily life. They act as guidelines whenever doubt or other blockages stop me from moving forward. Clarity is key.
