2023

Sofia Sundays

Sofia and I began working together after she made the decision of creating a brand for her holistic work. Together we managed to bring forth a tangible vision for her business and put it into action through her branding and online presence.

Problem

Given the nature of her gifts, it had been hard for her to describe in simple words the type of work she could do for others, as well as talking about the path she had to take to where she currently is.

Solution

Over the course of a few interviews, we wrote her story, broke down her different offerings into packages, and created personas of her ideal clients.
Designed branding that fit her market.
Built a custom website on Squarespace.
Put together a scheduling system for all digital products via Calendly.