Learn Portuguese with Sofia

Sofia, a Portuguese teacher and entrepreneur, was running her business entirely on her own. Despite her dedication; her scheduling, emails, and automation systems were outdated and draining her time and energy. What felt like a “project” wasn’t yet functioning as a sustainable business.

Sofia’s main obstacles were:

• Inefficient systems that took more energy than they gave back.
• No clear distinction between her work being “just a project” rather than a “real business.”
• No time or clarity to launch new ideas that could bring growth.
• She was stuck maintaining instead of expanding.

We worked together in three distinct phases:

Phase 1: System Optimization

We started by identifying and upgrading her outdated systems — scheduling, emails, and automations.

This wasn’t just about technology. It required a minsdest shift to see the work that she was doing as an already running business, reframing her operations and look for processes that could be optimized. With new tools and clearer structures in place, Sofia suddenly had time and energy she didn’t have before.

As part of this phase, we also set the foundations of her brand. Custom domain and emails for a more professional look for the next level of growth.

Phase 2: Expansion & Growth

With the freed-up capacity, we turned to creative expansion.

Sofia had never recorded video on her own, but together we launched her YouTube channel. From the basics of how to setup a camera and daring to speak in front of it to coming up with ideas she could use for growing.

After a few months, the channel became a source of new clients and grew past 3,000 subscribers.

Phase 3: Website

Finally, we consolidated her progress by building a website that reflected her purpose and professionalism.

This became the “cherry on top” — a solid digital platform to present her offers clearly and accesible for purchase or booking.

• A professional website aligned with her vision and goals.
• A growing YouTube channel that generates clients.
• A custom booking system and online store.
• Automated email sequences and responders.
• Freed-up time and energy to focus on growth instead of maintenance.
• A major mindset shift: her “project” became a sustainable, thriving business.