2023

Jord Cuiper

My first project with Jord was to design a sales page for ‘From The Core’ group program.

He was looking to break away from the conventional layouts used by most people in the industry, and to take advantage of Webflow’s capabilities for compelling animations and interactions.

After the success of this initial project, we then worked on a complete website redesign, expanding on the principles we had already established.

Problem

Previously, there was a big disconnect between the different pages of the website. Whenever an update was required, even the simplest of changes sometimes had to be repeated at each page separately.

There was a lack of continuity in the design. For example, text sizes were being applied arbitrarily instead of following a logical structure.